1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 15
1.4 CURRENCY 16
1.5 LIMITATIONS 16
1.6 STAKEHOLDERS 16

2 RESEARCH METHODOLOGY 17
2.1 INTRODUCTION 17
2.1.1 SECONDARY DATA 18
2.1.1.1 Key data from secondary sources 18
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 19
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primaries 20
2.2 MARKET SIZE ESTIMATION 21
2.2.1 BOTTOM-UP APPROACH 21
2.2.2 TOP-DOWN APPROACH 22
2.3 MARKET BREAKDOWN & DATA TRIANGULATION 23
2.4 RESEARCH ASSUMPTIONS & LIMITATIONS 24
2.4.1 ASSUMPTIONS 24
2.4.2 LIMITATIONS 24

3 EXECUTIVE SUMMARY 25
3.1 INTRODUCTION 25
3.2 CURRENT SCENARIO 25
3.3 FUTURE OUTLOOK 27
3.4 CONCLUSION 29

4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE OPPORTUNITIES IN THE DIESEL GENERATORS MARKET, 2015-2020 30
4.2 ASIA-PACIFIC ACCOUNTED FOR THE LARGEST MARKET SHARE IN 2014 31
4.3 DIESEL GENERATORS MARKET, BY APPLICATION, 2013-2020 32
4.4 DIESEL GENERATORS MARKET IN THE ASIA-PACIFIC REGION 33
4.5 INDUSTRIAL DIESEL GENERATORS SEGMENT IS EXPECTED TO DOMINATE THE MARKET DURING THE FORECAST PERIOD 34
4.6 LIFE CYCLE ANALYSIS, BY REGION 35

5 MARKET OVERVIEW 36
5.1 INTRODUCTION 37
5.2 DIESEL GENERATORS: MARKET SEGMENTATION 37
5.2.1 BY APPLICATION 37
5.2.2 BY POWER RATING (KVA) 37
5.2.3 BY END-USER 37
5.2.4 BY REGION 37
5.3 MARKET DYNAMICS 38
5.3.1 DRIVERS 38
5.3.1.1 Growing demand for uninterrupted & reliable power supply 38
5.3.1.2 Increasing number of power outages 39
5.3.2 RESTRAINTS 40
5.3.2.1 Rapidly growing renewable energy technologies 40
5.3.2.2 High maintenance & operating cost 40
5.3.3 OPPORTUNITIES 41
5.3.3.1 Urbanization & industrialization 41
5.3.3.2 Electrification of rural & remote areas in developing countries 42
5.3.4 CHALLENGES 42
5.3.4.1 Stringent government regulations 42
5.3.4.2 Rise in T&D expenditure 46
5.4 IMPACT OF MARKET DYNAMICS 47
5.5 SUPPLY CHAIN ANALYSIS 48
5.6 PORTER’S FIVE FORCES ANALYSIS 49
5.6.1 THREAT OF NEW ENTRANTS 49
5.6.2 THREAT OF SUBSTITUTES 50
5.6.3 BARGAINING POWER OF SUPPLIERS 50
5.6.4 BARGAINING POWER OF BUYERS 50
5.6.5 INTENSITY OF COMPETITIVE RIVALRY 51

6 DIESEL GENERATORS MARKET, BY APPLICATION 52
6.1 INTRODUCTION 53
6.2 STANDBY POWER 54
6.3 PEAK SHAVING 55
6.4 PRIME OR CONTINUOUS POWER 56


7 DIESEL GENERATORS MARKET, BY END-USER 57
7.1 INTRODUCTION 58
7.2 INDUSTRIAL 59
7.2.1 BY END-USER 59
7.2.2 POWER GENERATION/UTILITIES 60
7.2.3 OIL & GAS 61
7.2.4 OTHERS 61
7.3 COMMERCIAL 62
7.3.1 BY END-USER 62
7.3.2 IT & TELECOM 63
7.3.3 HEALTHCARE 63
7.3.4 OTHERS 64
7.4 RESIDENTIAL 65

8 DIESEL GENERATORS MARKET, BY POWER RATING (KVA) 66
8.1 INTRODUCTION 67
8.2 POWER RATING: 0-100 KVA 68
8.3 POWER RATING: 100-350 KVA 69
8.4 POWER RATING: 350-1000 KVA 69
8.5 POWER RATING: ABOVE 1000 KVA 70

9 DIESEL GENERATORS MARKET, BY REGION 71
9.1 INTRODUCTION 72
9.2 ASIA-PACIFIC 74
9.2.1 APPLICATION 76
9.2.2 BY POWER RATING (KVA) 76
9.2.3 BY END-USER 77
9.2.4 BY COUNTRY 77
9.2.4.1 China 78
9.2.4.2 India 78
9.2.4.3 Australia 79
9.2.4.4 Rest of Asia-Pacific 80
9.3 NORTH AMERICA 81
9.3.1 BY APPLICATION 82
9.3.2 BY POWER RATING (KVA) 82
9.3.3 BY END-USER 83
9.3.4 BY COUNTRY 83
9.3.4.1 U.S. 84
9.3.4.2 Canada 84
9.3.4.3 Mexico 85

9.4 EUROPE 86
9.4.1 BY APPLICATION 86
9.4.2 BY POWER RATING (KVA) 86
9.4.3 BY END-USER 87
9.4.4 BY COUNTRY 87
9.4.4.1 Germany 88
9.4.4.2 France 88
9.4.4.3 Russia 89
9.4.4.4 U.K. 89
9.4.4.5 Rest of Europe 90
9.5 MIDDLE EAST & AFRICA 91
9.5.1 BY APPLICATION 91
9.5.2 BY POWER RATING (KVA) 92
9.5.3 BY END-USER 92
9.5.4 BY COUNTRY 93
9.5.4.1 Saudi Arabia 93
9.5.4.2 UAE 94
9.5.4.3 Algeria 94
9.5.4.4 Nigeria 95
9.5.4.5 Rest of Middle East & Africa 95
9.6 SOUTH AMERICA 96
9.6.1 BY APPLICATION 96
9.6.2 BY POWER RATING (KVA) 96
9.6.3 BY END-USER 97
9.6.4 BY COUNTRY 97
9.6.4.1 Brazil 98
9.6.4.2 Argentina 98
9.6.4.3 Chile 99
9.6.4.4 Rest of South America 99

10 COMPETITIVE LANDSCAPE 100
10.1 OVERVIEW 101
10.2 COMPETITIVE SITUATION & TRENDS 102
10.2.1 NEW PRODUCT/SERVICE/TECHNOLOGY LAUNCHES 103
10.2.2 CONTRACTS & AGREEMENTS 104
10.2.3 EXPANSIONS 105
10.2.4 MERGERS & ACQUISITIONS 106


11 COMPANY PROFILES 107
(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
11.1 INTRODUCTION 107
11.2 CATERPILLAR INC. 108
11.3 CUMMINS INC. 111
11.4 GENERAC HOLDINGS INC. 114
11.5 KOHLER CO. 117
11.6 MTU ONSITE ENERGY 120
11.7 MITSUBISHI HEAVY INDUSTRIES LTD. 122
11.8 AKSA POWER GENERATION 125
11.9 WUXI KIPOR POWER 127
11.10 YANMAR CO. LTD. 128
11.11 WARTSILA CORPORATION 129
11.12 HIMOINSA S.L. 131
11.13 KIRLOSKAR ELECTRIC COMPANY LIMITED 133
11.14 BRIGGS & STRATTON CORPORATION 135
*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.

12 APPENDIX 137
12.1 INSIGHTS FROM INDUSTRY EXPERTS 137
12.2 DISCUSSION GUIDE 137
12.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 140
12.4 AVAILABLE CUSTOMIZATIONS 141
12.5 RELATED REPORTS 141