1.0 MOBILE GAMING APP STORE MARKETPLACE OVERVIEW
1.1 APP STORE IN MOBILE GAMING ECOSYSTEM
1.2 GAMING OPTIMIZED DEVICE AND DATA NETWORK FOSTERED APPSTORE REVOLUTION
1.3 HUMAN INTERACTION AND WORD OF MOUTH BECAME PRIME MARKETING TOOL
1.4 APPSTORE AS MAJOR OTT DISTRIBUTION PLATFORM
1.5 CHALLENGES IN FRAGMENTED DISTRIBUTION AND ROLE OF APP STORE
1.6 CROWDED GAME STORE AND ROLE OF APP STORE
1.7 GAME APPS GENERATE MOST MONEY
1.8 MOBILE GAMER PREFERS FREE PLAY
1.9 MONOPOLY OF BIG PLAYER PUSHED NEW INITIATIVE FOR APP STORE PUBLISHING
1.10 MOBILE GAMING APP USAGE TIME ON HIGH TREND
1.11 GAMING OS INTEROPERABILITY CHALLENGES
2.0 APPSTORE FRAMEWORK AND REVENUE
2.1 APP STORE PUBLISHING FRAMEWORK
2.2 VALUE CHAIN FRAMEWORK AND APPSTORE POSITIONING
2.3 REVENUE SHARING ACROSS VALUE CHAIN STAKEHOLDERS
2.4 MOBILE GAMING APPSTORE REVENUE 2014 – 2020
3.0 GEOGRAPHY AND LANGUAGE ANALYSIS
4.0 APP STORE ANALYSIS: GOOGLE PLAY VS. IOS
4.1 BUSINESS MODEL GOOLE PLAY VS. IOS
4.2 APPLE APP STORE
4.2.1 TOP GROSSING IOS GAME AND DAILY REVENUE
4.2.2 NON-GAMING APP RATIO 2012 – 2014
4.2.3 SHARE OF REVENUE BY APP CATEGORY
4.2.4 TOP 5 APP CATEGORIES 2014
4.3 GOOGLE PLAY
4.3.1 “GOOGLE GAMES” - UNIFIED GAMING PLATFORM TREND
4.3.2 SUCCESS FACTORS IN ANDROID STORE
5.0 ALTERNATIVE APP STORE FOR ANDROID
5.1 SLIDE ME
5.2 GETJAR
5.3 SOC.IO MALL
5.4 CODENGO
5.5 APPSLIB
5.6 1MOBILE
5.7 CAMANGI MARKET
5.8 TEGRA STORE
5.9 MIKANDI
5.10 ANDROIDPIT
5.11 ANZI
5.12 HIAPK
5.13 N-DUO MARKET
5.14 F-DROID
6.0 ALTERNATIVE APP STORE FOR IOS
6.1 CYDIA
6.2 LIMA
6.3 PREMIERAPPSHOP
6.4 SEXAPPSHOP
6.5 91 HIAPK
7.0 ALTERNATIVE APP STORE FOR BLACKBERRY OS
7.1 BLACKBERRY WORLD
7.2 CRACKBERRY STORE
7.3 BBNATION
8.0 ALTERNATIVE CROSS-PLATFORM APPSTORE
8.1 NOOK APP STORE
8.2 TAOBAO APP MARKET
8.3 HANDMARK & ONELOUDER
8.4 HANDSTER
8.5 PHOLOAD
8.6 MOBANGO
8.7 HANDANGO
8.8 BISKERO
8.9 OPERA MOBILE APP STORE
8.10 APPITALISM
8.11 NEXVA
8.12 KONGREGATE
8.13 MAOPAO
8.14 DJUZZ
8.15 APPCITY
8.16 ALTERNATIVE.TO
8.17 360 MARKET
8.18 APPOKE
9.0 OEMS APP STORE
9.1 SAMSUNG APPS
9.2 LG SMART WORLD
9.3 DOCOMO MARKET
9.4 XIAOMI APPSTORE
10.0 MOBILE CARRIER APP STORE
10.1 VODAFONE DEVELOPER
10.2 MOBILE MARKET OF CHINA MOBILE
10.3 SPRINT DEVELOPER PROGRAM
10.4 AIRCEL POCKETAPPS
10.5 AIRTEL APP CENTRAL
10.6 MAXIS 1STORE
10.7 M1 APP STORE
10.8 T-STORE
10.9 TURKCELL T-MARKET
10.10 OMNITEL APP STORE
10.11 MTNPLAY
11.0 OTHER EMERGING APP STORES
11.1 91 WIRELESS
11.2 WANDOUJIA
11.3 BAIDU APP STORE
11.4 APPCHINA
11.5 D.CN GAMES CENTER
12.0 RECOMMENDATIONS FOR GAME DEVELOPERS AND PUBLISHERS
12.1 ADOPT NEW GAME MARKETING APPROACH
12.2 BUILD STRATEGY ALONG ALTERNATIVE APP STORE
12.3 FOCUS EMERGING MARKET
12.4 TIPS FOR INDI GAME PUBLISHER
13.0 RECOMMENDATIONS FOR APP STORES