1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.3 STUDY SCOPE 17
1.3.1 SOFT DRINK CONCENTRATES MARKET, BY APPLICATION 18
1.3.2 SOFT DRINK CONCENTRATES MARKET, BY FLAVOR 18
1.3.3 SOFT DRINK CONCENTRATES MARKET, BY END USE 19
1.3.4 SOFT DRINK CONCENTRATES MARKET, BY REGION 19
1.3.5 YEARS CONSIDERED IN THE REPORT 19
1.4 CURRENCY 19
1.5 LIMITATIONS 20
1.6 STAKEHOLDERS 20

2 RESEARCH METHODOLOGY 21
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 22
2.1.2 PRIMARY DATA 23
2.1.2.1 Breakdown of primaries 24
2.2 FACTOR ANALYSIS 24
2.2.1 INTRODUCTION 24
2.2.2 DEMAND-SIDE ANALYSIS 25
2.2.2.1 Growth in gdp 25
2.2.2.2 Increased food product demand of continuously growing population 26
2.2.3 SUPPLY-SIDE ANALYSIS 26
2.2.3.1 Increasing fruit production & processing 27
2.2.3.2 Change in global consumer spending 27
2.2.3.3 Increasing global per capita income 27
2.3 MARKET SIZE ESTIMATION 27
2.3.1 BOTTOM-UP APPROACH 27
2.3.2 TOP-DOWN APPROACH 29
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 30
2.5 RESEARCH ASSUMPTIONS & LIMITATIONS 31
2.5.1 ASSUMPTIONS 31
2.5.2 LIMITATIONS 31

3 EXECUTIVE SUMMARY 32


4 PREMIUM INSIGHTS 36
4.1 EXTENSIVE MARKET OPPORTUNITIES IN SOFT DRINK CONCENTRATES MARKET 36
4.2 NON-CARBONATED CONCENTRATES MARKET, FLAVOR SEGMENTS ($MILLION) 37
4.3 ASIA-PACIFIC: THE FASTEST GROWING MARKET FOR SOFT DRINK CONCENTRATE 38
4.4 SOFT DRINK CONCENTRATES MARKET SHARE, BY COUNTRY, 2013 39
4.5 PRODUCT GROWTH MATRIX 40
4.6 LIFE CYCLE ANALYSIS, BY REGION 41

5 MARKET OVERVIEW 42
5.1 INTRODUCTION 43
5.2 EVOLUTION 44
5.3 MARKET SEGMENTATION 45
5.3.1 SOFT DRINK CONCENTRATES MARKET, BY APPLICATION 45
5.3.2 NON-CARBONATED SOFT DRINK CONCENTRATES MARKET, BY FLAVOR 45
5.3.3 SOFT DRINK CONCENTRATES MARKET, BY END USE 46
5.3.4 SOFT DRINK CONCENTRATES MARKET, BY REGION 46
5.4 MARKET DYNAMICS 47
5.4.1 DRIVERS 47
5.4.1.1 Rising global population & increasing demand for healthy food 47
5.4.1.2 Economic potential of fruit concentrates due to increased fruit production in the market 48
5.4.1.3 Improvement in operational efficiency 49
5.4.2 RESTRAINT 49
5.4.2.1 Increase in demand for NFC juices 49
5.4.3 OPPORTUNITY 50
5.4.3.1 Increasing disposable income in emerging markets 50
5.4.4 CHALLENGE 50
5.4.4.1 Hazard prevention 50

6 INDUSTRY TRENDS 51
6.1 INTRODUCTION 51
6.2 SUPPLY CHAIN ANALYSIS 51
6.3 INDUSTRY INSIGHTS 52
6.3.1 FDA, EFSA & CODEX 52
6.3.2 CODEX ALIMENTARIUS 53
6.4 PORTER’S FIVE FORCES ANALYSIS 53
6.4.1 INTENSITY OF COMPETITIVE RIVALRY 54
6.4.2 BARGAINING POWER OF SUPPLIERS 54
6.4.3 BARGAINING POWER OF BUYERS 54
6.4.4 THREAT FROM NEW ENTRANTS 55
6.4.5 THREAT OF SUBSTITUTES 55

6.5 STRATEGIC BENCHMARKING 55
6.5.1 MARKET EXPANSION THROUGH ACQUISITIONS 55

7 REGULATIONS IN THE SOFT DRINK CONCENTRATES MARKET 57
7.1 INTRODUCTION 57
7.2 SOFT DRINK TAX REGULATIONS 57
7.2.1 SOFT DRINK TAX 57
7.2.2 EXEMPTIONS 57
7.3 FSSAI REGULATIONS 58
7.3.1 USE OF LAKE COLORS AS COLORANT IN FOODS 58
7.3.2 USE OF PERMITTED SYNTHETIC FOOD COLORS PROHIBITED 58
7.3.3 RESTRICTION ON USE & SALE OF ARTIFICIAL SWEETENERS 58
7.4 USDA – CFR (CODE OF FEDERAL REGULATIONS) 59
7.4.1 ENFORCING THE CFR REGULATIONS 59
7.5 REGULATIONS IN DIFFERENT REGIONS 61
7.5.1 MAIN EUROPEAN REGULATIONS 61
7.5.2 FIAP (FOOD IMPROVEMENT AGENTS PACKAGE) REGULATIONS 62
7.6 LEGISLATION & CONSUMER DEMAND 62

8 SOFT DRINKS CONCENTRATES MARKET, BY APPLICATION 63
8.1 INTRODUCTION 64
8.2 CARBONATED 65
8.2.1 CARBONATED SEGMENT HOLDS MAXIMUM SHARE IN THE SOFT DRINK CONCENTRATES MARKET 65
8.3 NON-CARBONATED 67

9 SOFT DRINKS CONCENTRATES MARKET, BY FLAVOR 69
9.1 INTRODUCTION 70
9.2 CARBONATED SOFT DRINK CONCENTRATES 70
9.2.1 COLA 71
9.2.2 NON-COLA 72
9.3 NON-CARBONATED SOFT DRINK CONCENTRATES 73
9.3.1 ORANGE 75
9.3.2 APPLE 76
9.3.3 MIXED FRUIT 77
9.3.4 GRAPES 79
9.3.5 PINEAPPLE 80
9.3.6 GRAPEFRUIT 81
9.3.7 MANGO 82
9.3.8 OTHERS 83


10 SOFT DRINKS CONCENTRATES MARKET, BY END USE 85
10.1 INTRODUCTION 86
10.2 MASS MERCHANDISE 87
10.3 FOOD SERVICE 88
10.4 FOUNTAIN MACHINE 89
10.5 OTHERS 90

11 SOFT DRINK CONCENTRATES MARKET, BY REGION 91
11.1 INTRODUCTION 92
11.2 PEST ANALYSIS 93
11.2.1 POLITICAL FACTORS 93
11.2.1.1 Mandatory nutrition labeling 93
11.2.1.2 Rising middle class population with high purchasing power 94
11.2.2 ECONOMIC FACTORS 94
11.2.3 SOCIAL FACTORS 94
11.2.3.1 Human health concerns 94
11.2.4 TECHNOLOGICAL FACTORS 94
11.2.4.1 R&d 94
11.3 NORTH AMERICA 95
11.3.1 U.S. 99
11.3.2 MEXICO 100
11.3.3 CANADA 101
11.4 EUROPE 102
11.4.1 U.K. 109
11.4.2 GERMANY 109
11.4.3 FRANCE 110
11.4.4 ITALY 111
11.4.5 SPAIN 111
11.4.6 THE NETHERLANDS 112
11.4.7 GREECE 112
11.4.8 RUSSIA 113
11.4.9 POLAND 113
11.4.10 REST OF EUROPE 114
11.5 ASIA-PACIFIC 115
11.5.1 CHINA 121
11.5.2 INDONESIA 122
11.5.3 JAPAN 123
11.5.4 INDIA 123
11.5.5 THAILAND 124
11.5.6 AUSTRALIA 124
11.5.7 REST OF ASIA-PACIFIC 125

11.6 LATIN AMERICA 126
11.6.1 BRAZIL 130
11.6.2 ARGENTINA 131
11.6.3 REST OF LATIN AMERICA 131
11.7 ROW 132
11.7.1 AFRICAN COUNTRIES 136
11.7.2 OTHERS IN ROW 136

12 COMPETITIVE LANDSCAPE 137
12.1 OVERVIEW 137
12.2 TOP THREE COMPANIES WITH THEIR RESPECTIVE MARKET SHARE 138
12.3 SOFT DRINK CONCENTRATES MARKET SHARE(DEVELOPMENTS), BY COMPANY, 2009-2015 138
12.4 COMPETITIVE SITUATION & TRENDS 139
12.5 EXPANSIONS & MERGERS 141
12.6 NEW PRODUCT LAUNCHES 141
12.7 ACQUISITIONS 142
12.8 AGREEMENTS, JOINT VENTURES & PARTNERSHIPS 144

13 COMPANY PROFILES 146
(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
13.1 INTRODUCTION 146
13.2 PEPSICO, INC. 147
13.3 THE COCA-COLA COMPANY 151
13.4 DR PEPPER SNAPPLE GROUP, INC. 155
13.5 MONSTER BEVERAGE CORPORATION 159
13.6 COTT CORPORATION 162
13.7 DOHLER GROUP 165
13.8 ROYAL COSUN 167
13.9 DAVID BERRYMAN LIMITED 170
13.10 BIG RED INC. 172
13.11 ROYAL CROWN COLA COMPANY, INC. 174
*Details on company at a glance, recent

financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.

14 APPENDIX 175
14.1 INSIGHTS OF INDUSTRY EXPERTS 175
14.2 DISCUSSION GUIDE 176
14.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 179
14.4 AVAILABLE CUSTOMIZATIONS 179
14.5 RELATED REPORTS 180