Section - 1

Business Structure & Snapshot – For each of the 7 Leading Truck Manufacturers

a) Founded
b) Headquartered
c) Business Segments
d) Employees
e) Business Portfolio - Major Products & Services and Key Competitors
f) Market Capitalization
g) Key Executives
h) Shareholding/Ownership Pattern & Structure

Section – 2

Financial Performance Snapshot - 2014 Vs. 2013


1. Revenue Base & Growth Trend

2. Revenues Split by Key Segments

3. Revenues Split by Key Geographic Markets & Regions

4. Gross Earnings & Margin Trend

5. Operating Earnings & Operating Margin Trend

6. Return on Sales Trend

7. Profitability Growth Trend

8. Cash Flow from Operations

9. R&D Expenditure Trend

10. CAPEX Trend

Section - 3

SWOT Analysis – For each of the Top 7 Industry Players

- Strengths to be Leveraged
- Weaknesses to be worked on
-Opportunities to be capitalized upon
-Threats to be negated

Section – 4

Comparative SWOT Framework Analysis – Relative Analysis of Strengths

-Daimler AG
-Volvo AB
-MAN Truck & Bus AG
-Scania AB
-PACCAR Inc.
-Navistar International Corporation
-Iveco S.p.A.

Section – 5

Comparative Analysis of Weaknesses

-Daimler AG
-Volvo AB
-MAN Truck & Bus AG
-Scania AB
-PACCAR Inc.
-Navistar International Corporation
-Iveco S.p.A.

Section – 6

Global Trucking Industry – Force Field Analysis - Analysis of Driving & Restraining Forces and their Overall Dynamics

-Driving Forces
-Restraining Forces

Section – 7

Key Industry Trends

Section – 8

Key Industry Issues, Challenges & Risk Factors

Section – 9

Strategic Outlook - Near to Medium Term