I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations

Disclaimers

Data Interpretation & Reporting Level

Quantitative Techniques & Analytics

Product Definitions and Scope of Study

I. EXECUTIVE SUMMARY

1.OUTLOOK

Market Snapshot

Current & Future Analysis

Key Drivers of the Global Bread Market

Increasing Health-Consciousness among Consumers

Convenience

Increasing Impulse Purchases

Growth of Premium Artisanal Bakery Products

Greater Options

Customization to Local Tastes

The Rise of the Vegetarianism

2.INDUSTRY OVERVIEW

Diverse Cultures, Diverse Food Habits

A Peek into the Global Bread and Bread Products Market

Table 1: Global Bread and Bread Products Market by Segment (2014): Percentage Share Breakdown of Volume Sales for Cake, Bread and Pastry (includes corresponding Graph/Chart)

Table 2: Global Bread and Bread Products Market by Segment (2014): Percentage Share Breakdown of Value Sales for Cake, Bread and Pastry (includes corresponding Graph/Chart)

Bread/Bakery Products Market on the Brink of Saturation

Factors that Influence Baking Products Industry

Price – A Key Factor

Raw Material Prices Aid Value Growth

Emerging Markets and Bread

Significance of Innovation in the Bread Market

Product Launches with Health Claims Gain Significance

Competitive Landscape

Grupo Bimbo – the Global Leader in Bread Manufacturing

Bimbo’s Acquisition Spree

Select Recent Acquisitions of Grupo Bimbo in the Bakery Product Business

3.MARKET TRENDS

Changing Dynamics in the Baking Products Industry

Market Shifting towards Premium Breads

“Freshly Baked” Leads as the Most Desired Attribute

Increased Know-How on Healthy Foods Makes Grain Breads a Reality

Growing Health Awareness Encourages Preference for Whole Grain Bread

Artisan Bread Makes a Gradual Entry into the Mainstream Market

Artisan Breads Suitably Positioned to Benefit from the Market’s Ongoing Health Drive

The Trend of Purchasing Locally-Made Products Promotes the Artisan Bakeries

Appearance Signifies an Important Aspect

Private Label vs. Branded Breads – The Tussle Goes On

4.PRODUCT OVERVIEW

Bread – An Introduction

Bread: Nutritional Value Per 100 grams

History

Bread Composition

Flour

Liquids

Leavening Process

Chemical Leavening

Yeast Leavening

Sourdough

Steam Leavening

Bacterial Leavening

Aeration

Fats or Shortenings

Bread Improvers

Categories of Bread

White Bread

Wholemeal Bread

Kibbled and Multigrain Bread

Fruit Bread

Rye Bread

Hearth Bread

Sourdough Bread

Flat Breads

Types of Flatbreads

Bagels

Packaged and Unpackaged Breads

Various Shapes of Bread

Research and Development

Breads and Health

White Breads and Associated Risks

Benefits of Whole-Grain Bread

Whole Wheat White Bread

Pumpernickel Bread

Wheat Bread and Rye Bread

Multigrain Bread

Gluten-Free Bread

Artisan Bread

5.PRODUCT INTRODUCTIONS/INNOVATIONS

Herman Brot Launches New Low Carb Bread

Bakels Introduces New Range of Gluten-Free Bread Mixes

Papa Murphy’s Introduces Thick ’N’ Cheesy HomeBaked Bread

Woolworths Introduces “Best Value” Australian Bread Loaf

Kara Introduces New Sliced Bread

Dempster’s Launches Gluten Zero Bread

Hy-Vee Launches Fresh-Baked Bagels

Schar Launches New Frozen Gluten-Free Products

Country Range Introduces New Frozen Bread Products

Allied Bakeries Introduces Kingsmill Great White Rolls

Zeelandia Introduces Reduced Carb Bread Mix

Helen’s Introduces Wheat and Gluten Free Bread Mixes in Asda Stores

Irish Pride Introduces New Range of Traditional Breads

New York Bakery Introduces Mini Bagels in Three Flavours

Boulder Brands Introduces Udi’s Bakery Range

Kingsmill Introduces Innovative Bagel Thins

Kingsmill Unveils Kingsmill Great White

Chabaso Launches Five New Breads

Canada Bread Introduces Dempster’s Bakery Gluten Zero Loaves

Franz Launches New York Bagel Boys Gourmet Bagels

Bantam Bagels Launches Bagel Balls

Engrain Unveils cereZ SOFT and cereZESL Product Ranges

Pastry Smart Launches the Mission Blue Confections and Le Culture Organic Bread Brands

Rudi’s Introduces New Breads

Udi’s Gluten Free Foods Launches New Products

Roberts Bakery Makes Available its Range of Breads through Ocado Online Grocer

Udi’s to Introduce New Range of Gluten-Free Products

La Brea Bakery Unveils the Rosemary Olive Oil Round under the New Flavors Campaign

Flowers Foods Launches Nature’s Own in Supermarkets of Philadelphia

Europastry Unveils Low-Sodium Bread Range

Starbucks to Introduce La Boulange’s Bakery Products

COBS Launches Herb & Garlic Bread

Kingsmill Introduces New Brioche and Bagels Rolls

BBU Introduces Sara Lee Breads and New Butter Bread

Jackson’s Introduces Yorkshire’s Champion Breads

Roman Meal Company Launches Healthy Rustic Italian Bread

The Healthy Bears Launches Teddy Bear Shaped Breads

Gold Coast Bakeries Unveils Gold Coast Super Bread

Brace’s Bakery Introduces Half and Half Thick Loaf Bread

Brysons of Keswick and West Cumbria Tourism Introduce Beacon Brown Bread

Tip Top Foodservice Rolls Out Oneâ„¢ White Bread

Roberts Bakery Launches New Bread Rolls

6.RECENT INDUSTRY ACTIVITY

Coles’ Bread Product Claims Banned for Three Years

Bakers Circle Intends to Raise $6 million for Overseas Market Expansion

Thrifty Foods Expands Bakery at Admirals Walk

Gores Group and Premier Foods Complete JV Transaction

The Bun Cos. Acquires Masada Bakery

Finsbury Food Acquires Fletchers

Grupo Bimbo Acquires Canada Bread

Flowers Foods Inks Agreement with Aunt Millie’s Bakeries

Grupo Bimbo Acquires Supan

Harry Baker Opens New Frozen-High Rack Warehouse

Flowers Foods Acquires Sara Lee and Earthgrains’ License in California

Allied Bakeries Establishes New Production Line in Stockport Bakery

Pepperidge Farm Partners with Culinary Expert on Expanding Puff Pastry Collection

Allinson Launches £1m Marketing Campaign

Grupo Bimbo’s BBU Business Acquires Beefsteak Brand

Fletchers Opens £7M Bread Production Unit at Sheffield

Barilla Sells Stake in Lieken

Zeelandia Forms Joint Venture with East West Services

Famous Brands Acquires 51% Interest in The Bread Basket

Koffee Kup to Acquire Vermont Bread Company

Corbion Divests CSM Bakery Supplies Businesses to Rhone Capital

Flowers Foods Acquires 20 Hostess Bakeries and 5 Bread Brands

Premier Foods Receives Supply Contract from Ministry of Justice

William Jackson Food Group Acquires Abel & Cole

Flowers Foods Acquires Lepage Bakeries

Associated British Foods Takes Over Flour Brands of Elephant Atta and Premier Foods

RFM Inks Joint Venture Agreement with Engrain

Smart Balance Takes Over Udi’s Healthy Foods

Premier Foods Buys Controlling Stake in Swaziland United Bakeries and Mr. Bread

7.FOCUS ON SELECT PLAYERS

Allied Bakeries (UK)

Bakers Delight (Australia)

Barilla Holding Societa per Azioni (Italy)

Britannia Industries Limited (India)

Finsbury Food Group (UK)

Flowers Foods, Inc. (US)

Frank Roberts & Sons Ltd. (UK)

goodman fielder (Australia)

Grupo Bimbo S.A.B. de C.V. (Mexico)

Bimbo Bakeries USA (US)

Canada Bread Company, Limited (Canada)

Harry-Brot GmbH (Germany)

Hovis Ltd. (UK)

La Brea Bakery (US)

Lantmännen Unibake (Denmark)

Lieken AG (Germany)

Pepperidge Farm, Inc. (US)

PT. Nippon Indosari Corpindo TBK (Indonesia)

Retail Food Group (Australia)

Warburtons, Ltd. (UK)

Yamazaki Baking Co. Ltd. (Japan)

8.GLOBAL MARKET PERSPECTIVE

Table 3: World Recent Past, Current & Future Analysis for Bread by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Yers 2014 through 2020 (includes corresponding Graph/Chart)

Table 4: World Historic Perspective for Bread by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)

Table 5: World 14-Year Perspective for Bread by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

II. MARKET

1.THE UNITED STATES

A. Market Analysis

Current & Future Analysis

Bakery Industry in the US - An Overview

Table 6: US Bakery Market by Segment (2014): Percentage Share Breakdown of Value Sales for Bread, Cakes, Donuts, Pies, Rolls, Sweet-Goods and Others (includes corresponding Graph/Chart)

Key Market Drivers for Bread in the US

Major Challenges for the US Bread Market

Key Market Opportunities

Recession Affects the US Bread Market

Recession Spurs In-Store Bakery Sales

In-Store Bakery Sales Trends

Table 7: US In-Store Bakery Roll Market by Segment (2014): Percentage Share Breakdown of Value Sales for Dinner Rolls, Hamburger/Hotdog Rolls, Sandwich Rolls, Specialty Rolls, and Others (includes corresponding Graph/Chart)

US Bread Production to Resurge

Bread Market Driven by Healthy Trends

Table 8: US Bakery Market (2013): Percentage Share Breakdown of Bread Usage Rates by Type - Cinnamon, French/Italian, Multi-Grain, Oat, Potato, Raisin, Sourdough, White and Whole Wheat (includes corresponding Graph/Chart)

Table 9: US Bread Market (2013): Percentage Share Breakdown of Value Sales by Bread Type - Breakfast Items, Dinner Bread/Rolls, Sandwich Buns and Rolls, Soft Variety Loaf, Specialty Premium Loaf, White Loaf and Others (includes corresponding Graph/Chart)

Convenience Plays the Key Role

Premium Breads Driving Value Growth

Mid-Priced Bread Category Turns Stale

Artisan Breads Experience an Expansion in Demographics

Growing Hispanic Population: A Boon for the Bread Industry

Gluten-Free Offerings Improved to Offer Added Taste

Appeals to Ban Suspicious Bread Additive Azodicarbonamide on High

Competitive Landscape

Consolidation Underway in the US Bread Industry

Supermarkets in Trouble

Local Bakeries Gain from Hostess’ Liquidation

Table 10: Leading Bread Makers in the US Bread Market (2013): Percentage Share Breakdown of Value Sales for Arnold Products, Bimbo Bakeries, Earthgrains Baking Companies, Flower Foods Bakeries, Orograin Bakeries Products, Pepperidge Farm, Private Label and Others (includes corresponding Graph/Chart)

Table 11: Leading Frozen Bread/Roll/Pastry Dough Brands in the US Bread Market (2013): Percentage Share Breakdown of Value Sales for Mary B’s, Pillsbury Grands, Private Label, Rhodes, Rhodes Bake-N-Serv, Sister Schubert’s and Others (includes corresponding Graph/Chart)

Exports & Imports Scenario

Table 12: US Exports of Crisp Bread (2013): Percentage Share Breakdown of Export Value by Destination Country (includes corresponding Graph/Chart)

Table 13: US Imports of Crisp Bread (2013): Percentage Share Breakdown of Import Value by Country of Origin (includes corresponding Graph/Chart)

Table 14: US Exports of Ginger Bread (2013): Percentage Share Breakdown of Export Value by Destination Country (includes corresponding Graph/Chart)

Table 15: US Imports of Ginger Bread (2013): Percentage Share Breakdown of Import Value by Country of Origin (includes corresponding Graph/Chart)

Product Launches

Strategic Corporate Developments

Key Players

B. Market Analytics

Table 16: US Recent Past, Current & Future Analysis for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 17: US Historic Perspective for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)

2.CANADA

A. Market Analysis

Current & Future Analysis

Canadian Bread Industry – Down but Not Out

Table 18: Canadian Bread Market by Type (2013): Percentage Breakdown of Value Sales for Artisanal Bread and Packaged Bread (includes corresponding Graph/Chart)

Leading Players

Table 19: Leading Players in the Canadian Packaged Bread Market (2013): Percentage Breakdown of Volume Sales for Canada Bread, Private Label, Weston Bakeries and Others (includes corresponding Graph/Chart)

Export – Import Statistics

Table 20: Canadian Crisp Bread Exports (2013): Percentage Share Breakdown of Export Value by Destination Country (includes corresponding Graph/Chart)

Table 21: Canadian Crisp Bread Imports (2013): Percentage Share Breakdown of Import Value by Country of Origin (includes corresponding Graph/Chart)

Table 22: Canadian Exports of Ginger Bread (2013): Percentage Share Breakdown of Export Value by Destination Country (includes corresponding Graph/Chart)

Table 23: Canadian Imports of Ginger Bread (2013): Percentage Share Breakdown of Import Value by Country of Origin (includes corresponding Graph/Chart)

Product Launches

Strategic Corporate Developments

Canada Bread Company, Limited – A Leading Bread Manufacturer

B. Market Analytics

Table 24: Canadian Recent Past, Current & Future Analysis for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 25: Canadian Historic Perspective for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)

3.JAPAN

A. Market Analysis

Current & Future Analysis

Price Rises Surge Value Demand; Volume Sales Decline

Changing Dietary Habits Leads to Rising Expenditure on Bread

Factors Driving Product Development in Japan

Convenience

Changing Household Composition

Demand for Fresh Products

Health Consciousness

Greater Exposure to International Food Habits

Children

Supply Channel Scenario

Table 26: Japanese Bread Market by Sales Channel (2014): Percentage Share Breakdown of Value Sales for Bakeries, Convenience Stores, Mass Merchandisers and Others (includes corresponding Graph/Chart)

Competitive Landscape of the Japanese Bakery Products Market

Increasing Demand for Bread Calls for Improved Domestic Production of Wheat

Enhanced Focus on Research on Domestic Wheat Production – the Need of the Hour

Yamazaki Baking Co. Ltd. – A Leading Bread Manufacturer in Japan

B. Market Analytics

Table 27: Japanese Recent Past, Current & Future Analysis for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 28: Japanese Historic Perspective for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)

4.EUROPE

A. Market Analysis

Current & Future Analysis

European Bread Market - An Overview

Table 29: Per Capita Consumption of Bread in Kilograms for Select European Nations (includes corresponding Graph/Chart)

Table 30: Production of Bread in Europe by Segment (2014): Percentage Breakdown of Annual Volume Output for Industrial Bread, Artisanal Bread and In-store Bread (includes corresponding Graph/Chart)

Growing Preference for Convenient Foods Plays a Key Role in the Retail Bakery Market

B. Market Analytics

Table 31: European Recent Past, Current & Future Analysis for Bread by Geographic Region - France, Germany, Italy, UK, Spain, Russia, Turkey and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 32: Europen Historic Perspective for Bread by Geographic Region - France, Germany, Italy, UK, Spain, Russia, Turkey and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)

Table 33: European 14-Year Perspective for Bread by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia, Turkey and Rest of Europe Markets for Years 2007, 2015 & 2020 (includes corresponding Graph/Chart)

4a.FRANCE

A. Market Analysis

Market Overview

Baguette Loses Charm, Bread Sales Slump

Demand Grows for Pre-packaged Bread in France

Table 34: Per-Capita Consumption of Pre-Packaged Bread in France for Years 2006, 2008, 2010 and 2012 (includes corresponding Graph/Chart)

B. Market Analytics

Table 35: French Recent Past, Current & Future Analysis for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 36: French Historic Perspective for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)

4b.GERMANY

A. Market Analysis

German Bread Market - An Overview

Table 37: German Food & Beverage Market by Segment (2014): Percentage Share Breakdown of Value Sales for Meat, Dairy Products, Baked Goods, Confectionary and Others (includes corresponding Graph/Chart)

Product Segment Analysis

Table 38: German Bread Market by Segment (2014): Percentage Share Breakdown of Value Sales for Artisanal Breads, Industrial Breads and In-Store Breads (includes corresponding Graph/Chart)

White Bread Remains Far Behind

Table 39: German Bread Market by Type (2014): Percentage Share Breakdown of Value Sales for Wheat and Rye Flour Bread, Toast, Grain and Seed Bread, Brown Bread, Rye Bread, White Bread and Others (includes corresponding Graph/Chart)

Consolidation Changes Industry Dynamics

Strategic Corporate Developments

Key Players

B. Market Analytics

Table 40: German Recent Past, Current & Future Analysis for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 41: German Historic Perspective for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)

4c.ITALY

A. Market Analysis

Italy Bread Market: An Overview

Table 42: Italian Bread Market by Product Segment (2014): Percentage Share Breakdown of Value Sales for Artisanal Bread, Industrial Bread and In-Store Bread (includes corresponding Graph/Chart)

Financial Crisis Drives Consumers towards Home-Made Bread

Barilla Holding Societa Per Azioni – A Key Bread Manufacturer In Italy

B. Market Analytics

Table 43: Italian Recent Past, Current & Future Analysis for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 44: Italian Historic Perspective for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)

4d.THE UNITED KINGDOM

A. Market Analysis

Market Overview

Industrial Bread Leads the Market

Table 45: UK Bread Market by Product Segment (2014): Percentage Share Breakdown of Value Sales for Industrial Breads, In-Store Breads and Others (includes corresponding Graph/Chart)

New Bread Variants Drub White Bread Sales

Table 46: UK Bread Market by Type of Bread (2014): Percentage Share Breakdown of Value Sales for White Bread, Brown & Wholemeal Breads and Others (includes corresponding Graph/Chart)

Bread Industry Confronts Significant Challenges

Residues of Pesticide in Breads - A Major Concern

Super Markets: The Largest Bread Supplying Source in the UK

Table 47: UK Bread Market by Distribution Channel (2014): Percentage Share Breakdown of Value Sales for Supermarkets, Convenience Stores and Others (includes corresponding Graph/Chart)

Higher Wheat Imports to Meet Rising Demand for Bread

Competitive Landscape

Table 48: Leading Players in the UK Bread Market (2013): Percentage Share Breakdown of Value Sales for Associated British Foods, Premier Foods, Warburtons and Others (includes corresponding Graph/Chart)

Product Launches

Strategic Corporate Developments

Key Players

B. Market Analytics

Table 49: UK Recent Past, Current & Future Analysis for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 50: UK Historic Perspective for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)

4e.SPAIN

A. Market Analysis

Current & Future Analysis

Escalating Consumer Demand for Fashionable Bread

Product Launch

B. Market Analytics

Table 51: Spanish Recent Past, Current & Future Analysis for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 52: Spanish Historic Perspective for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)

4f.RUSSIA

A. Market Analysis

Current & Future Analysis

Russian Bread Market - An Overview

Table 53: Russian Bread Market by Flour Type (2014): Percentage Share Breakdown of Value Sales for Rye Bread, Wheat Bread (Flour Grade: A), Baked Products from Flour Grade A+, Wheat Bread from Flour Grade A+, Wheat-rye/ Rye-wheat Bread and Others (includes corresponding Graph/Chart)

Western Breads Witness Increasing Demand

Frozen Bread Offers Some Respite to Manufacturers in a Gloomy Market

Shifting Trend towards Homemade Bread

High Fragmentation Typifies Russian Bread Manufacturing Space

Table 54: Leading Players in the Russian Bread Market (2013): Percentage Share Breakdown of Value Sales for Fazer Group, Karavay, Lipetskhlebmakaronprom, Volga Pekar, and Others (includes corresponding Graph/Chart)

Strategic Corporate Development

B. Market Analytics

Table 55: Russian Recent Past, Current & Future Analysis for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 56: Russian Historic Perspective for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)

4g.TURKEY

A. Market Analysis

Current & Future Analysis

Turkey – A Leading Bread Consuming Nation Worldwide

B. Market Analytics

Table 57: Turkish Recent Past, Current & Future Analysis for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 58: Turkish Historic Perspective for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)

4h.REST OF EUROPE

A. Market Analysis

Current & Future Analysis

Trends in Swedish, Finnish and Danish Bread Markets

Dutch Consumers Demand High Quality Bread

High Wheat Prices Affect Bread Manufacturers in Ukraine

Product Launches

Strategic Corporate Development

Key Player

B. Market Analytics

Table 59: Rest of Europe Recent Past, Current & Future Analysis for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)

Table 60: Rest of Europe Historic Perspective for Bread - Analyzed with Annual Sales Figures in US$ Million for Years 2007 through 2013 (includes corresponding Graph/Chart)

5.ASIA-PACIFIC

A. Market Analysis

Asia-Pacific - An Emerging Market for Bread

Current & Future Analysis

Table 61: Per-Capita Bead Consumption for Select Countries in Asia-Pacific (includes corresponding Graph/Chart)

Strategic Corporate Developmen