In-car Entertainment (ICE), also known as In-car infotainment, refers to integration of hardware and software components in automobiles to provide audio or video entertainment along with information services like navigation and communication. Earlier, ICE used to be limited to car music systems, however, modern day ICE includes various components such as video players, audio system, automotive navigation systems, USB, Bluetooth connectivity, in-car internet, WiFi and rear seat gaming system.
Modern In-car entertainment systems are being integrated with smartphones to offer higher level of connectivity. For example, the emerging technologies such as Apple CarPlay and Android Auto enables the car radio or head unit to connect to iPhone or Android phones. These devices can then act as a display or controller for the iPhone or Android. Development of voice recognition technologies, superior touch-sensitive buttons, HD in-dash display monitors, intelligent driver distraction mitigation systems and responsive touch screens are propelling the growth of automotive infotainment systems for connected cars.
The In-car entertainment system market is broadly segmented on the basis of product and channel types. As per product type classification, audio players segment dominates the ICE market, followed by video display unit, speakers and navigation units. However, on the basis of channel types, the ICE market is categorized into Original Equipment Manufacturers (OEMs) and aftermarket. While the aftermarket segment controls the largest share in the market, penetration of OEMs is more in luxury and premium cars.
Growing transportation and communication infrastructure, rise in passenger car market and increasing awareness about sophisticated features of in-vehicle entertainment systems are the major factors driving the global ICE market. Furthermore, reduced cost of hardware devices such as displays, DVDs, rear seat entertainment systems, etc. is also expected to contribute positively towards the growth of ICE market. However, factors like privacy-security and concerns pertaining to in-vehicle distractions resulting in rise in accidents are some of the factors that may restrain ICE market growth.
ASDReport.com offers a good collection of reports on automotive In-car entertainment market. The reports cover various topics related to ICE or in-vehicle infotainment market like, connected cars, on-demand mobility and much more.