2013 Saw Consumption Grow by Over 14% But Regional Barriers to Setting Up Breweries, Taxation Issues and Logistics Builds a Wall Between Consumption and Demand, According to a New Study on ASDReports
Report description overview:
The new report now available on ASDReports is a comprehensive exploration of brand, distribution and packaging data across the German beer market for 2013. Textual analysis highlights the drivers behind the data, and includes brand and packaging volume data along with values for distribution data. This report is an essential tool for companies across the region and new players looking to enter the Indian Beer Market.
The difference:
- This report details the numerous entry barriers to the Indian market, providing the reader with an understanding of where growth is being driven and where likely future growth could develop.
- Gain an understanding of detailed data segmented by many attributes, giving you a cohesive picture of the market.
- Provides Insight into the implications behind the data, including the drivers of trends and the performance of brands and brewers, allowing you to identify opportunities and threats within the Indian market.
Report highlights:
Availability continues to be the key driver for growth currently In India, around 65 brewers are operational nationally and of these, most operate within a radius of 200 kilometers, usually within a state. Southern states continue to dominate growth with Andhra Pradesh, Maharashtra, Tamil Nadu, Karnataka and Delhi dominating sales of beers. Multiple taxes in states, varying licensing norms, non-transparent procurement policies, active involvement of state governments in operations does not creates an atmosphere conducive for growth despite pent up demand. National GST roll out could pave the way for standardized tax regime in the next few years.
The fashionable image of beer among young urbanites drove demand. Within the category strong beer continues its march due to the increase in price of spirits and activities to curb the trade in illegally made spirits. Strong beer is popular due to its alcohol vs cost proposition. Social acceptance of beer as a versatile drink consumed across all age groups and during every occasion is driving the market. With the shift in lifestyles due to westernisation the increase in the number of pubs and bars has eventually created demand for beer among the teenagers.
With increased segmentation, product awareness and availability there are more reasons for acceptance of beer as a beverage choice in the coming years, however there is unlikely to have any significant change in distribution channels away from liquor stores.