The UK Ice Cream market is forecast to grow at CAGR of over 4% by 2018, according to a new study on ASDReports

Report description overview:

The new report now available on ASDReports, provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

The difference:

This report brings together consumer analysis and market data to provide actionable insight into the behavior of UK consumers.
Gain access to unique consumer data, developed from extensive consumption surveys and group tracking, qualifying the influence of 20 consumption motivations.
This report provides a future outlook on key trends in the ice cream sector, giving key decision makers the information that will become increasingly relevant, such as gender and age related needs

Report highlights:

The UK Ice Cream market, currently valued at under GBP2 billion, will witness relatively higher growth in the next five years. Higher value growth indicates a greater willingness among UK consumers to trade-up to premium products in the market compared to previous years, and this desire for indulgent and fun treats will continue to drive growth.

The UK Ice Cream market is second largest among the major European markets in terms of volume, and reports the highest per capita consumption among the same. Although the UK has the highest per capita volume consumption in Europe, it remains far behind the US, which indicates room for growth for Ice Cream manufacturers.

There is a marginal difference in Ice Cream consumption habits among UK men and women: the female population in the UK has been observed to register higher Ice Cream occasions than their male counterparts. The desire to seek out new flavors and innovations in hybrid product ranges is driving the launch of premium quality and indulgent Ice Cream products, which offer novel experiences to both genders. Ice Cream is eaten as a traditional dessert among all consumer segments.