The U.S. frozen desserts market is expected to reach USD 35.2 billion by 2025, according to a new report by Grand View Research, Inc. Rising demand for healthy and nutritious frozen desserts has been a major factor driving low-fat content desserts. In addition, technological advancements in refrigeration and conveyor techniques have also driven the industry growth in recent years.
Technology and innovation in the fields of flavors and textures are the key driving factors of the industry in the U.S. Various companies are working on technologically enhanced functional ingredient system to enhance their flavors and expand the industry horizon. These customizations in functional ingredients regarding creative flavors and improved texture and mouthfeel are achieved through consumer trend and extensive research & development.
Several companies are not only expanding their product portfolio but also strengthening their market with accurate marketing and undisrupted supply chain management. With the innovative range of products and huge competition, several companies are now working on branding and proper marketing implementation to gain an edge.
Presence of numerous major doughnut brands, including Tim Hortons, Dunkin’ Donuts and Krispy Kreme across the region has driven the industry growth in past few years. Innovation is at the forefront with the development of numerous novel flavors. Companies are also focusing on packaging and labeling along with other factors to offer these products in an eye-catching and refreshed appearance.