Although loyal to their suppliers, customers look for improvement in parts availability and product quality
Report description overview:
The new report: Winning and retaining business in the Australian mining equipment sector – Research Report identifies that equipment suppliers need to retain current customers and enhance their reputation in order to win new business. By purchasing this report you will provide yourself with a detailed analysis of customer preferences in the Australian mining sector, which will enable you to amend your business plans accordingly to allow maximum sales. You will gain an understanding of the key factors driving the Australian mining, enabling you to identify the growth opportunities and market dynamics.
The difference:
- Confidently update your strategic business decisions by identifying key areas for differentiation by understanding what factors most influence choice of supplier, gaining the upper hand over competitors.
- Target product and service improvement areas based on where mining equipment suppliers are currently underperforming relative to customer expectations.
- Develop successful sales and marketing strategies through an understanding of leading competitors and their strengths and weaknesses; to better position your business for future growth.
Additional report highlights:
Winning and Retaining Business in the Australian Mining Equipment Sector, 2014 published by Timetric – Mining Intelligence Centre, provides readers with a detailed analysis of customer preferences in the Australian mining sector. The analysis is based upon Timetric’s survey of 110 mine managers, procurement managers and other key decision-makers.
The mining equipment industry, in particular the heavy mobile equipment sector, is highly competitive. The competitive environment for equipment manufacturers consists of a small number of large global companies that compete in several global mining regions and a substantial number of smaller companies that compete in a more limited range of products, applications, and regional markets.
Comparing the key factors in choosing a supplier importance against the actual performance of the respondent’s largest supplier, the survey showed that, for some of the most important areas, satisfaction was not as high as for the least important areas. Although it was relatively balanced in most areas, the differential was most clear with the ‘Availability of replacement parts’ and ‘Maintenance and service costs’. Purchase this report to discover more!