The majority of respondents have allocated ‘less than US$500,000’ for social media strategy in 2014

Report description overview:

The new report: Global Executives Survey: The impact and influence of social media and online retail on the CPG industry identifies promising areas for future growth in terms of innovative products and lucrative geographies, giving you the upper hand over your competitors. The report facilitates valuable data comparisons, enabling you to monitor the development of Consumer Packaged Goods over time by category. You will gain an explicit understanding of the relationship between key drivers of consumer demand in the Global Consumer Packaged Goods market enabling you to indentify the key areas in which you want to compete in the future.

The difference:

• Confidently update your strategic and tactical plans based on a proper understanding of the future pattern of market trends.
• Understand key growth categories by analyzing the market dynamics of the global consumer packaged goods categories, gaining the upper hand over competitors.
• Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the global consumer packaged goods Sector should you be thinking of diversifying your business offerings.