Mobile experience in the comfort of your own vehicle is set to revolutionise the telematics market

The ability to deliver a mobile experience in the comfort of your own vehicle is set to revolutionise the telematics market. Tech giants Apple and Microsoft have already unveiled their respective implementations in 'CarPlay' and the aptly named 'Windows in the Car'. This new technology can offer an iOS or Windows experience via a seamless integrated system and is considered an attractive prospect, not only for the end user but for those who support it. Mobile operators can now identify lucrative opportunities in the connected car market.

Telematics is one of the most dynamic and fastest growing segments of the cellular machine-to-machine market, which itself will take a growing portion of all cellular subscriptions, increasing from 2.3% in 2012 to 6.8% in 2018. Regulations are a key market driver, but competition and innovation in the insurance and OEM segments are also important.

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