A new report, now available on ASDReports, predicts that the world market for all natural food and drink will reach $70.7bn in 2014. This forecast and others appear in The All Natural Food and Drink Market 2014-2024: Clean Label Trends report published by the key player.
Growing demand for clean label products is a result of globally increased awareness and media coverage of the drawbacks of food containing GMOs. The clean label trend has also been recently pushed into the mainstream market by popular books, television shows, and celebrity endorsements.
There are several reasons why the all natural food and drink market has recently exploded in North America, Europe and Asia. However, a major driving force has been the shift in consumers’ lifestyles toward healthy food consumption.
Karina Sventitskayte, food industry analyst observes: “Market growth will be seen in all the regions, with the U.S. remaining the leading market share holder. In emerging economies, especially China and Russia, a progressive above-average growth rate is expected. This can be seen as a great opportunity for many companies to invest in R&D and change from synthetic/artificial ingredients...”
The key player has looked at the all natural food and drink market and identified the main driving forces and focused on barriers in development and implementation of new innovative nutrition techniques and methods, alongside other various improvements taking place within this fast growing market.
The report also discusses the performance of the all natural food and drink submarkets by natural ingredient type in correlation with economic, legal and technological factors.