A reason to be optimistic: Chinese Ice Cream market is set to rapidly increase

The Chinese Ice Cream market is set to rapidly increase between 2007 and 2017, according to Canadean’s new report ‘The Future of the Ice Cream Market in China to 2017’. This is due to the buoyant economy and vast consumer spending. Over the forecast period (2012-2017), the Ice Cream market is predicted to grow rapidly.

The Impulse Ice Cream sector is expected to see the largest category growth between 2012 and 2017, whilst the Artisanal Ice Cream sector will suffer a marked decline during the same period.

The report is a result of an extensive research covering the Ice Cream market.

It offers:

• The components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behaviour on total volumes, values at market, brand share and distribution channel data.
• Detailed analysis of the Ice Cream consumption trends in China.
• Key trends in China’s Ice Cream market, with authoritative and granular data that fills the gaps between marketers’ understanding of trends and the components of change behind them.
• The latest, detailed data on dynamics in China’s Ice Cream market.
• Data on volume and value changes, brand dynamics, and distribution trends.

• Your understanding of key trends in China’s Ice Cream market
• The promotion of growth in your business with data on brand dynamics and distribution trends.
• Understanding your own, and your competitors’ position in China’s Ice Cream market in order to accurately identify where to compete in the future.
• Confident updating of strategic and tactical plans based on comprehensive granular data.
• A proper understanding of the future pattern of market trends, and the quick and easy identification of key areas to target for future competition.