Personal accident insurance accounted for a 56.3% share in 2012, followed by health insurance with 38.2%.

The Croatian personal accident and health insurance segment accounted for 9.9% of the overall insurance industry’s written premium in 2012, with a value of HRK0.92 billion (US$0.17 billion). Government spending on healthcare accounts for around 85% of the total funding in Croatia. The unfavorable economic conditions, pressure on government healthcare expenditure and high unemployment led to a decline in personal accident and health insurance gross written premiums at a CAGR of -1% between 2008 and 2012.

Over the next 5 years, the rising medical expenditure, rapidly aging population and reduced expenditure on healthcare by the government will encourage private sector investment in the segment. The growth will be supported by government initiatives to provide better and more affordable healthcare through reforms. The personal accident and health insurance segment is expected to grow at a CAGR of 2.6% over the next few years to reach HRK 1 billion (US$0.2 billion) in 2017.

Accelerating liberalization in the healthcare system
Providing quality healthcare at an affordable price is high on the agenda of the government given the rising health-related costs. Against the backdrop, the government is accelerating liberalization and change in the healthcare system, specifically in terms of shifting financial risk and responsibility both to insurers and to the insured.

Development of new products and adoption of new technology to improve growth
The Croatian personal accident and health insurers introduced several innovative policy options to attract and gain market share across various product categories. Personal accident insurance accounted for a 56.3% share in 2012, followed by health insurance with 38.2%. New products such as disability income insurance and pet insurance were introduced.


This report offers in-depth analysis of:

• The Croatian insurance industry attractiveness, including the size between 2008 and 2017 as well as key industry trends and drivers, product strategies, new product development and recent market developments.
• An outlook into the personal accident and health insurance segment including the growth prospects by category.
• The segment by distribution channels (Direct Marketing, Bancassurance, Agencies, E-Commerce, Brokers and more).
• The competitive landscape and business environment as well as strategic insights and country risk.

• The increasing of your knowledge of the Croatian Insurance industry as a whole.
• The increasing of your knowledge of the personal accident and health insurance segment in Croatia.
• A clear understanding of market opportunities and entry strategies to gain or grow your market share in the Croatian personal accident and health insurance industry.
• Greater understanding of the competitive landscape of the Croatian personal accident and health insurance industry.

• Insurance companies.
• Suppliers to insurance companies.
• Contractor research organizations.
• Trade body, academia or other industry observers.
• Companies involved at any stage in the manufacturing, procurement and marketing process.
• Marketing and advertising agencies.