Global Beverage Survey 2013-2014: Market Trends, Marketing Spend and Sales Strategies In The Global Beverage Industry

The global beverage industry has reason to be optimistic, according to new research released, with investments in technology coupled with generally growing consumption fostering confidence in growth: 46% of the respondents – from across the industry – in its ‘Global Beverage Survey 2013-2014’ are optimistic that revenue growth in 2013 will surpass that of 2012.

Uniquely positioned to provide compelling, actionable market intelligence thanks to its exclusive panel of leading industry executives, we are able to combine research on general industry drivers with expert’s attitudes and behaviours, making its ‘Global Beverage Survey 2013-2014’ required reading for those serious about reacting to market trends and capitalising on opportunities in the global beverage industry.

The report includes analysis of companies’ marketing and sales strategies, business planning practices, and advertising budgets, in addition to future growth prospects and business priorities.




Some key insights include:

• The top priorities for the global beverage manufacturers’ industry in 2013 are: the addition of new products and services, improving operational efficiency, and expanding into emerging markets.
• China, India and Brazil are considered to offer the largest growth potential among emerging markets in 2013-2014.
• Respondents anticipate increased levels of consolidation, with 52% forecasting at least an increase in merger and acquisition activities in 2013.
• Pressure on margins’, ‘volatility and increase in input costs’, and ‘regulatory changes’ are the most immediate business concerns.