Augmented Reality and Virtual Reality Market worth $77.0 billion and $20.9 billion by 2025 respectively

Wednesday 25 November 2020, Amsterdam

According to the new research report on "Augmented Reality and Virtual Reality Market with COVID-19 Impact Analysis by Offering (Hardware & Software), Device Type (HMD, HUD, Gesture Tracking), Application (Enterprise, Consumer, Commercial, Healthcare), and Geography - Global Forecast to 2025", The augmented reality (AR) market is projected to grow from USD 15.3 billion in 2020 to USD 77.0 billion by 2025; it is expected to grow at a CAGR of 38.1% from 2020 to 2025. The virtual reality (VR) market is projected to grow from USD 6.1 billion in 2020 to USD 20.9 billion by 2025; it is expected to grow at a CAGR of 27.9% from 2020 to 2025.

The increasing demand for AR devices and applications in healthcare, rising investments in AR market, and growing demand for AR in retail and e-commerce sectors due to COVID-19 are the key factors driving the AR market growth. The availability of affordable VR devices, growing adoption of HMDs in different industries, the advancement of technologies and growing digitization, penetration of HMDs in gaming and entertainment sectors after COVID-19, and high investments in VR market are the key factors driving the VR market growth.

AR HMDs to lead AR device type market during the forecast period owing to its use in enterprise and healthcare
AR HMDs in the form of smart glasses are expected to lead the market owing to their widespread use in the enterprise sector. Efficiency and workforce management are expected to be the major use cases for HMDs in enterprise and manufacturing applications. The major use cases of AR HMDs in healthcare include pre-hospital medical care, nursing care in clinical environments, and medical treatment in hospitals. For out of hospital care and emergency medical services, HMDs can be used to help casualties in mass accidents and disasters.

Market for gesture tracking devices in VR projected to grow at a higher CAGR during the forecast period
Gesture tracking devices have been an integral part of VR hardware, mainly because these are used for consumer applications. Gaming with gesture-tracking devices provides an enhanced experience of the virtual world to the users. The market for gesture-tracking devices is expected to witness the highest growth in the VR market. Gesture-tracking devices can also be helpful for surgeons during a surgery. During surgical intervention, a surgeon needs to control surgical devices such as X-ray, drill, and endoscope; a contact-free, gesture-based controller can be used by the surgeon, which, in turn, would enable a touchless approach.

APAC to lead the AR VR market during the forecast period
APAC is expected to exhibit strong growth in the next few years owing to the significant contribution of Japan, China, and South Korea in the implementation of AR technology. APAC is expected to lead the VR market by 2025 due to the high demand for VR devices in the region and the emergence of local manufacturers in China, providing VR devices at a low cost. The strong growth of the healthcare application in China and Japan is projected to boost the healthcare market in the APAC region. The gaming industry in this region has witnessed strong growth and will act as a driver for the growth of the AR market in the region.

Major vendors in the augmented reality and virtual reality market include Google (US), Sony (Japan), Samsung Electronics (South Korea), Microsoft (US), HTC (Taiwan), Oculus (US), PTC (US), Seiko Epson (Japan), Lenovo (China), Wikitude (Austria), Magic Leap (US), Blippar (UK), Upskill (US), MAXST (South Korea), EON Reality (US), Vuzix (US), CyberGlove Systems (US), Leap Motion (US), and Sixense Enterprises (US). Apart from these, Talespin (US), Scanta (US), Craftars (Romania), Appentus Technologies (India), and BidOn Games Studio (Ukraine) are among a few emerging companies in the augmented reality and virtual reality market.